The Rural Development Network (RDN) expanded quickly. Usually in non-profit, more approved grants mean more projects. And boy, did RDN have projects!
Marketing & Communications Manager
Rural Development Network
Driving and navigating change
I knew we had a tall order to fill and I had to figure out how we could drive change. So I created more structure for not only our team but also the organization by:
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Developing a 3-year MarComm strategy and plan to give us direction and focus.
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Streamlining the communications request process to handle incoming requests.
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Introducing more project management processes to organize upcoming and ongoing contracts/agreements.
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Creating a document & design review process to improve resource development.
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Introducing a quarterly editorial process to anticipate upcoming communications needs and enhance cross-team collaboration.
Not bad for a little team of three, right? And did I mention this all took place within one year?
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Our elbow grease paid off
So, with A LOT of elbow grease, our team:
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Marketed a national virtual conference, meeting our registration goal.
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Completed communications deliverables for 15 projects and 130 communications requests.
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Increased Facebook page likes by 198.5% and LinkedIn followers by 33%.
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Increased the bi-monthly newsletter’s open rate average from 15% to 55%.
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Redesigned our brand guide.
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Launched a website redesign project.
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And so so much more.
Rolling up our sleeves
With our processes in place and direction set, we rolled up our sleeves and got to work.
My responsibilities varied from day to day too. I had to:
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Plan campaigns and projects,
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Manage ongoing projects,
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Mentor team members,
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Design assets and write blogs,
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Run paid social media campaigns,
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Liaise with media and pitch stories,
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Collaborate across departments,
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And everything else in between.